Professional Services Website Design WordPress Showcase: Tarnow Mediation

Elite IT Solutions designed a forward-looking, trust-first WordPress website for Tarnow Mediation, positioning Brent Tarnow’s San Francisco Bay Area mediation practice as the clear, experienced alternative to costly and adversarial commercial litigation.

Timeline: 1-month project

Tarnow Mediation is a San Francisco Bay Area mediation and conflict coaching practice led by Brent Tarnow, a former litigation attorney who began his career in law, gained invaluable courtroom experience, and then spent five years at an environmental non-profit brokering agreements between large corporations and their stakeholders before building his mediation practice. Brent brings over 20 years of combined legal and dispute resolution experience and a specialist background in residential and commercial real estate to his mediations, giving him a uniquely grounded understanding of the commercial and interpersonal dynamics at play in property, business, and partnership disputes. The practice serves clients throughout the San Francisco Bay Area, across Northern California, and across the United States, offering highly effective mediation for contract disputes, partnership breakdowns, business buyouts, commercial disagreements, and conflict coaching for organisations navigating high-stress interpersonal dynamics. Brent’s philosophy is forward-looking, focusing on where parties want to go rather than dwelling on blame, and turning conflict into opportunity wherever possible. Elite IT Solutions was engaged to design a WordPress website that communicated this distinctive approach and established Brent’s credentials as a trusted alternative to litigation.

Client/Context

Tarnow Mediation, a San Francisco Bay Area commercial and real estate mediation practice led by Brent Tarnow, a former litigation attorney with over 20 years of combined legal and dispute resolution experience, serving clients in the Bay Area, Northern California, and across the United States.

Tarnow Mediation was offering a genuinely distinctive mediation service grounded in Brent’s unusual combination of litigation attorney experience, five years of corporate stakeholder brokering at an environmental non-profit, and specialist real estate and commercial dispute knowledge, but was competing in a San Francisco Bay Area professional services market where potential clients searching for mediation alternatives to litigation may not have strong existing awareness of the mediation process itself, and where communicating both the concept of mediation and the individual practitioner’s credentials simultaneously requires a website built for education as well as conversion.

Problem Statement

Without a professional website that clearly communicated both the mediation process as a concept and Brent Tarnow’s specific credentials in real estate, commercial, and corporate dispute resolution, Tarnow Mediation could not effectively reach the business owners, attorneys, and disputing parties in Northern California and beyond who would benefit most from a skilled mediator with Brent’s distinctive background.

Pain Points

  • Many potential clients, particularly business owners and property parties considering mediation for the first time, need education on how mediation works and why it may be preferable to litigation before they will consider reaching out to a specific practitioner.
  • Brent’s combination of litigation attorney experience and environmental non-profit brokering background is a genuine differentiator but required careful presentation so that it read as depth of expertise rather than a career change.
  • The geographic scope of the practice, serving Bay Area, Northern California, and national clients, needed to be clearly communicated so that potential clients outside Brent’s immediate San Francisco area understood that the service was available to them.

Elite IT Solutions designed a WordPress website for Tarnow Mediation that opens with the core promise, conflict is natural but it does not have to be destructive, before introducing Brent’s forward-looking mediation philosophy. Brent’s professional biography is structured to tell the story of his legal career, his brokering experience, and his evolution into mediation as a logical and purposeful professional journey, rather than a list of credentials. A services section covers commercial mediation, real estate disputes, contract and partnership breakdowns, business buyouts, and conflict coaching for organisations. The geographic service scope is clearly communicated, covering the Bay Area, Northern California, and national remote mediation. A free consultation call prompt is positioned prominently throughout as the logical next step, and the overall design uses a clean, professional, and calm aesthetic appropriate for a dispute resolution practice.

Tarnow Mediation now has a WordPress website that clearly communicates both the mediation process and Brent Tarnow’s distinctive credentials in commercial and real estate dispute resolution, establishes a forward-looking and collaborative practice philosophy, and gives potential clients across the Bay Area, Northern California, and the United States a professional and trustworthy pathway to exploring mediation as an alternative to litigation.

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