A professional, dual-audience WordPress website for a Fayetteville, Tennessee staffing agency built to serve both job seekers looking for employment and employers seeking dependable workforce solutions across hospitality, manufacturing, and warehouse sectors.
Chano and Sons Inc. (CSI) is a Fayetteville, Tennessee-based staffing agency offering short-term, temporary, and long-term staffing solutions across multiple US states, serving industries including hospitality, retail and seasonal, warehouse and manufacturing, office and government, sanitation, packaging, janitorial, maintenance, and processing. The agency operates with over 2,500 active job openings, vets every candidate through background checks, drug screening, and I-9 verification, and provides 24/7 client support. The company bridges essential services and private/public enterprises through skilled and general labour placement across multiple sites and states.
Elite IT Solutions designed and built a multi-page WordPress website that serves CSI’s two primary audiences simultaneously, job seekers applying for available positions and employer clients seeking workforce solutions, with dedicated contact forms, application links (Paycom), and service content for each.
Chano and Sons Inc. (CSI) a Tennessee-based staffing agency with multi-state operations serving hospitality, warehouse, manufacturing, and related industries.
A staffing agency with a dual audience, both job seekers and employer clients, needed a website that could serve both groups efficiently within a single platform without making either audience feel they were visiting the wrong site.
Without a website that clearly separated the job seeker application pathway from the employer talent solutions pathway, CSI was losing potential applicants to competitors with cleaner Apply Now flows and employer clients to agencies with more authoritative workforce solutions presentations.
We built a multi-page WordPress website with a homepage hero that immediately establishes the dual value proposition: ‘Connecting Great People with Great Opportunities — Whether you’re searching for the perfect job or the right talent to grow your business, CSI is your trusted partner.’ Two parallel CTA tracks, Apply (for job seekers, linking to the Paycom ATS) and Find Talent Now (for employers, with an in-page contact form) are available simultaneously throughout the page. A dual-form homepage section serves both audiences without routing: the employer-facing form captures company name, positions hiring, and contact details; the job seeker form captures name, email, phone, and subject.
A Why CSI section articulates the agency’s workforce delivery model with a focus on agility, the right people for the right role, and managed solutions. An industry grid, eight sector icons for Hospitality, Retail & Seasonal, Warehouse, and Office & Government, allows employer clients to quickly verify sector relevance. A Staffing That Works for You section explains candidate vetting: background checks, drug screening, I-9 verification, and 24/7 support. A regional business development contact CTA closes the site.
Chano and Sons, Inc. now has a website that efficiently serves its two audiences without requiring either to wade through content irrelevant to them. Job seekers can apply directly through the Paycom integration; employer clients can fill the talent request form or contact the team. The eight-industry vertical list and scale signals (2,500+ openings, multi-state operations) establish CSI’s depth and geographic reach for employers evaluating national or regional staffing partnerships.
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