A science-forward WordPress website for a Taipei biotechnology company commercialising Diamond-Ruberin, a Haloarchaea-derived antioxidant with 1.5x astaxanthin potency, built for B2B skincare formulators, labs, and ingredient buyers.
Archshiny Biotechnology Company Limited is a Taipei-based biotechnology company founded in 2017, commercialising Diamond-Ruberin (Bacterioruberin), a carotenoid antioxidant derived from ancient Haloarchaea microorganisms. The ingredient is produced through advanced microbial fermentation at commercial scale, offers 1.5x the antioxidant capacity of astaxanthin, boosts skin cell photoreactivation efficiency by 15 times, and reduces UV-driven DNA damage (cyclobutane pyrimidine dimers) by 72%. Elite IT Solutions built a science-forward WordPress website designed to speak to B2B ingredient buyers, skincare formulators, cosmetic chemists, and R&D teams at finished-product brands.
The homepage leads with the ingredient headline (“Diamond-Grade Skincare Innovation”) and quickly establishes the three quantitative advantages that matter to procurement teams, antioxidant capacity, skin repair efficiency, and UV protection percentage. A visual benefits grid surfaces six secondary properties (anti-inflammatory, anti-glycation, melanin inhibition, DNA protection, cell membrane stabilisation, non-animal-based), and every CTA on the page routes to a pre-filled sample request email, removing friction from the ingredient evaluation workflow.
Archshiny Biotechnology, a Taipei-based biotechnology company founded in 2017 that commercialises Diamond-Ruberin, a Haloarchaea-derived Bacterioruberin antioxidant for the skincare ingredient market,produced through microbial fermentation at commercial scale.
B2B biotech ingredient buyers evaluate on scientific evidence, regulatory suitability, and cost-to-efficacy ratio, not on brand storytelling. The website has to present the technology credibly to cosmetic chemists, make quantitative claims (antioxidant capacity vs astaxanthin, UV damage reduction percentage) easy to scan, and route every qualified buyer into a sample request without a consumer-style checkout.
Archshiny needed a WordPress website that could present Diamond-Ruberin to B2B formulators with the scientific credibility the category requires, surface three quantitative advantages (1.5x antioxidant capacity, 15x skin cell photoreactivation, 72% TT-damage reduction) prominently, and route sample requests through a pre-filled email rather than a consumer checkout. The site also had to signal regulatory suitability (non-animal-based, vegetarian and halal standards) for downstream product claims.
Presenting a complex Haloarchaea-derived biotech ingredient credibly to cosmetic chemists and R&D teams without dumbing down the science • Surfacing three quantitative claims (1.5x antioxidant, 15x photoreactivation, 72% TT-damage reduction) prominently without cluttering the homepage with jargon • Routing sample requests through a pre-filled email rather than a consumer-style checkout, matching how B2B ingredient buyers actually evaluate
We delivered a WordPress website engineered for B2B skincare ingredient evaluation. The homepage opens with the ingredient headline (“Diamond-Grade Skincare Innovation, Diamond-Ruberin, A Revolutionary Skin Protection and Repair Ingredient Superior to Astaxanthin”), followed by a What Is Diamond-Ruberin block that introduces the Haloarchaea source, the Bacterioruberin carotenoid family, and the microbial fermentation production method.
Three quantitative advantages are surfaced as a large-numbers row (15x skin cell photoreactivation efficiency, 1.5x antioxidant capacity vs astaxanthin, 72% TT-damage reduction), giving formulators the scan-friendly evidence they need before diving into the company page. A six-icon secondary benefits grid covers anti-inflammatory, anti-glycation, melanin inhibition, DNA protection, cell membrane stabilisation, and non-animal-based properties, reinforcing the regulatory positioning (vegetarian, halal-compatible).
Every primary CTA routes to a pre-filled sample request email addressed to Benjamin Huang, so B2B buyers can start the evaluation flow in one click. Dedicated Company and Products pages give deeper technical detail, and the build is designed for translation-ready expansion as Archshiny adds international markets. The brand tone reads scientific, serious, and commercially ready.
Archshiny Biotechnology now has a science-forward WordPress website that presents Diamond-Ruberin credibly to B2B skincare formulators, surfaces three quantitative advantages (1.5x antioxidant, 15x photoreactivation, 72% TT-damage reduction) prominently, and routes sample requests through a one-click pre-filled email. The regulatory positioning (non-animal-based, vegetarian, halal-compatible) is visible throughout, and the site is structured to scale as Archshiny expands into new international markets.
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