A warm WordPress site for a Montebello California soccer non profit, presenting club teams, age group programmes, camps, and a branded team store under a calm Dream Play Ascend brand and a values acronym.
Ascend FC is a Montebello California non profit youth soccer club founded in 2018 by former Division 1 and semi professional player Marco Marquez. The club was built to serve East LA and Montebello families with the level of coaching and competitive structure Marco felt was missing from his own youth. Today the club runs Little Ascenders (ages three to five), Ascenders (ages six to ten), competitive Club Teams, and Camps and Clinics, with training organised around the C.H.A.S.E. values acronym (Commitment, Humility, Accountability, Self-Discipline, Effort). The club has been featured by partner organisations including Adidas, the UPSL, Cal South, La Opinion, and US Club Soccer. Elite IT Solutions designed and built a warm WordPress site that introduces the club’s story, surfaces the age group programmes, hosts the branded WooCommerce team store, and gives parents and prospective players a calm path through to enrolment today.
Ascend FC, a Montebello California non profit youth soccer club founded in 2018 by Marco Marquez, serving boys and girls from ages three through the competitive club tier under the C.H.A.S.E. values acronym.
Youth soccer non profit clubs serve parents who are researching the right home for their child’s development. Decisions are made on coaching credibility, club values, age group structure, and the everyday experience the child will have on the pitch. The site had to present all of this in a single coherent scroll, surface real testimonials from current parents (per R04), and host the branded apparel team store without letting the ecommerce path dominate the community story.
A youth soccer club website has to convince parents and engage children at the same time. The site needed to stay warm and community led on the surface, while still carrying the WooCommerce team store and the enrolment calls to action without forcing one to compete with the other.
Elite IT Solutions delivered a WordPress site built around the club’s existing Dream Play Ascend brand. The homepage hero opens with the brand line and a Join Today call to action. A Who We Are block introduces the club’s founding story, with the East LA and Montebello context, and the founder’s path from Division 1 and semi pro play to coaching. A C.H.A.S.E. values block makes the club’s culture legible in five short pillars. A youth programme section surfaces Little Ascenders and Ascenders age group options, and a competitive Club Teams panel routes families to the higher tier. A Camps and Clinics block covers ad hoc training opportunities. A Testimonials section presents three real parent voices (Mary M., Benjamin R., Sheila N.) without modification. A Gallery row surfaces real photographs from training and match days. A Places Weve Been Featured strip lists the club’s real partner and media features (Adidas, UPSL, Cal South, La Opinion, US Club, LA, CSL). The branded WooCommerce team store is integrated under the Team Store navigation, with apparel products (Adidas game socks, training jersey, game shorts) accessible without interrupting the community narrative. The footer carries contact details, social anchors, and policy links.
Ascend FC now has a WordPress site that reads as a community focused youth soccer club first and an ecommerce destination second. Parents researching the club encounter the founding story, the C.H.A.S.E. values, the age group programme menu, real testimonials, and a verified partner strip in a single warm scroll. Returning families and existing players can access the branded team store without breaking the community narrative.
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