Medical Testing Website Design WordPress Case Study — InfiniScreen Laboratories

A five-page WordPress medical testing and screening site for a Durham North Carolina laboratory, presenting nine services including DOT and non-DOT drug testing, DNA testing, fingerprinting, and passport services with online booking.

Industry: , ,

Timeline: 1-month project

InfiniScreen Laboratories is a Durham, North Carolina-based third-party testing and screening provider offering nine services: DOT drug testing under 49 CFR Part 40 procedure, non-DOT drug testing covering pre-employment, post-accident, and random screening, breath alcohol testing for DOT and non-DOT clients, DNA testing for paternity verification and immigration, manual ink fingerprinting, LiveScan digital fingerprinting, passport photo, passport application assistance, and professional teeth whitening. The laboratory serves businesses, government agencies, and individuals from a Durham location with Monday to Friday and Saturday hours, and lists certifications and a 24-hour turnaround for negative drug test results as primary trust signals. The site carries Spanish language support alongside English. Elite IT Solutions designed and built a five-page WordPress site covering a home page, an about us page, a services page with nine individually priced service sections, an online booking page with a calendar appointment system, and a contact page. Three verified client testimonials and a six-question FAQ address the most common pre-appointment objections and compliance questions.

Client / Context

InfiniScreen Laboratories is a Durham, North Carolina third-party testing and screening provider serving businesses, government agencies, and individuals with drug, alcohol, DNA, and background screening services. The laboratory operates with certified professionals, offers both on-site and off-site testing, and provides bilingual English and Spanish service with most negative drug test results available within 24 hours.

The Problem

InfiniScreen Laboratories needed a five-page WordPress site that presented nine testing and screening services with individual pricing and compliance references, established trust through verified testimonials and a structured FAQ, and captured appointment bookings through a calendar-based scheduling system for employer, government, and individual clients in the Durham market.

PAIN POINTS

  • Pre-employment drug testing providers without DOT compliance references lose employer clients who require regulation-specific documentation before booking.
  • Medical testing sites without a calendar booking system create unnecessary friction for clients who want to schedule appointments immediately online.
  • Screening laboratories that present services without individual pricing force prospective clients to contact for basic cost information before committing.

Elite IT Solutions delivered a five-page WordPress medical testing site for InfiniScreen Laboratories built around a service-catalogue structure with compliance authority and a direct booking pathway throughout. The home page opens with a three-point trust tagline establishing convenience, accuracy, and timeliness, followed by a comprehensive about snippet referencing the third-party administrator status, 24-hour negative result turnaround, and bilingual service availability. A scrolling ticker reinforces the fast and affordable positioning. Three featured services appear in the homepage carousel with Book Now CTAs. A CTA banner, three verified testimonials, and a six-question FAQ addressing drug test types, turnaround times, walk-in availability, DNA admissibility, fingerprinting requirements, and mobile testing close the home page before a final Schedule Now footer CTA. The about us page presents the mission and vision statements verbatim. The services page presents all nine services in individual sections with scope descriptions, compliance references where applicable, and pricing drawn from the live site: DOT drug test at 81 dollars, non-DOT drug test from 75 dollars, breath alcohol test from 60 dollars, DNA testing from 175 dollars, manual fingerprinting from 20 dollars per card, LiveScan fingerprinting from 100 dollars at 30 minutes per session, passport photo at 15 dollars, passport application from 25 dollars, and professional teeth whitening at 65 dollars per session. The booking page presents a calendar-based scheduling system with 30-minute appointment slots. The contact page provides the Durham address, phone, email, social links, and a five-field contact form.

InfiniScreen Laboratories now has a structured five-page WordPress digital presence that presents nine individually priced testing and screening services with compliance references, captures appointment bookings through a calendar scheduling system, and supports employer and individual client enquiries through verified testimonials, a six-question FAQ, and a professional contact page in the Durham North Carolina market.

Where creative web design meets functional purpose.

We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .

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