The Kayode Oluseun Okunoren Legacy (KOOL) Fund is a Jacksonville Florida memorial legacy fund established in 2023 by Kay’s sister Adeola and nephew Nathan after Kay’s death from Stage 4 colorectal cancer in January 2023. The fund partners with researchers, clinicians, and community organisations to advocate for early colorectal screening in populations disproportionately affected by early onset colorectal cancer (EOCRC), with particular focus on people of African descent. The fund is fiscally sponsored by Moore Impact, a 501(c)(3) public charity, so donations are tax deductible under EIN 84-4714243. The portfolio site has to hold the personal weight of Kay’s story while making the medical case for screening for the larger African American community, route donors to the giving platform on moorephilanthropy.com, surface the annual An April Evening in Blue charity banquet, and open application paths for ambassadors and grantee organisations.
The Kayode Oluseun Okunoren Legacy (KOOL) Fund is a Jacksonville Florida memorial legacy fund established in 2023, dedicated to early colorectal cancer screening advocacy, education, and patient financial assistance in populations disproportionately affected by early onset colorectal cancer.
The KOOL Fund was operating in a US cancer advocacy space where larger established foundations have decades of brand recognition and disease specific organisations dominate search results, while a young memorial fund built around one family’s loss has to do double duty (honour the personal story without becoming sentimental, and translate the medical case for early screening in African American populations into language donors can act on). Without a portfolio site that holds both registers at once, the fund was struggling to convert site visits into either donations or screening conversations.
The KOOL Fund needed a portfolio site that holds Kay’s story with dignity rather than sentimentality, surfaces the medical case for EOCRC screening in African American communities with specific statistics that donors can repeat to family members, routes giving through the Moore Impact sponsored donation page (moorephilanthropy.com/koo-legacy-fund), opens application paths for ambassadors and grantee organisations, and frames An April Evening in Blue as the annual gathering that turns one off donors into multi year supporters.
Elite IT Solutions delivered a portfolio site that opens with the brand promise (Every Dollar Counts. Every Life Matters. Together, Let’s Beat Colon Cancer) and a primary donate CTA. A Why Colon Cancer block surfaces five specific medical claims (colorectal cancer is the third most common cancer in Black men and women, people of African descent have the highest rate of any racial or ethnic group in the US, 20 percent of CRCs in 2019 were in people 54 or younger up from 11 percent in 1995, first degree family history is the strongest risk factor, most young adult CRCs are sporadic without genetic syndrome). A Kay’s Story block holds the personal narrative honestly, from his Lagos childhood to Ypsilanti high school to Wayne State to MD Anderson to Stage 4 diagnosis at 38 to his death in January 2023, framing his life rather than only his death. A How Can You Help block routes giving into three channels (donate now, spread the word, organise a fundraiser) and an Ambassador application path. A Your Impact block translates dollar amounts into actions (25 dollars provides educational materials, 50 dollars funds a virtual support group, 100 dollars supports early detection initiatives). The Moore Impact fiscal sponsorship is surfaced clearly alongside the EIN. An April Evening in Blue charity banquet has its own page and ticket purchase flow.
The KOOL Fund now has a portfolio site that holds Kay’s story with the dignity it deserves while making the medical case for early colorectal screening in African American communities, routes giving through the Moore Impact fiscally sponsored donation page, opens application paths for ambassadors and grantee organisations, and frames An April Evening in Blue as the annual gathering that builds a multi year donor base.
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