Hawk Kiefer, WordPress Author Website Design Example for a Decorated Military Historian and Novelist

A comprehensive WordPress author website for Colonel Hawk Kiefer, presenting three military fiction and history titles, full author biography, a Times Square billboard feature, and a direct reader purchase pathway.

Timeline: 2-week project

Hawk Kiefer is a decorated US military veteran and author holding the Silver Star, Bronze Star, and Purple Heart, with service in the Vietnam War and expertise spanning American Indian Wars, World War Two, Middle East history, and encounters with Osama Bin Laden in the mountains above Mecca. In retirement, Colonel Kiefer channelled decades of battlefield experience and historical research into a body of military fiction and history writing.

Elite IT Solutions designed and built a WordPress author website presenting all three of Colonel Kiefer’s published titles: Soldiers Never Sleep, The Hawk Who Hated War, and The Mountain and The Spring. The site pairs each book with a cover image, plot summary, and purchase CTA, features the author’s full military biography, includes a Times Square billboard advertising campaign as a social proof element, and provides a Gallery and Get in Touch section for reader and media engagement. The design reflects the authority and depth of a career that spans both the battlefield and the page.

Client

Hawk Kiefer, decorated Vietnam veteran, military historian, and author of Soldiers Never Sleep, The Hawk Who Hated War, and The Mountain and The Spring, serving US based military history and fiction readers.

Context

With three published titles, a growing reader base, and a Times Square advertising campaign already in market, Colonel Kiefer needed a website that could present his full body of work in one cohesive place, tell his remarkable personal story, and give new readers a reason to engage before they committed to a purchase.

Problem Statement

A multi title author with a distinguished military record and active advertising campaign had no central web destination where readers could discover all three books, learn about the author’s credentials, and purchase directly

Key Pain Points

  • Presenting three distinct titles, each with its own genre, plot, and target reader, without the site feeling like an unfocused catalogue
  • Communicating Colonel Kiefer’s military authority and decorated service record in a way that built credibility without overwhelming the book content
  • Integrating the Times Square billboard campaign as a social proof element that elevated the author’s profile and encouraged reader confidence

We built a WordPress author website with a headline hero section leading with Colonel Kiefer’s tagline, Swords, Struggles, and Stories: A Legacy in Words, and the flagship Soldiers Never Sleep cover. The About the Author section presents his full military record and writing credentials in a layout pairing biography with a professional portrait. The About the Books section gives each title its own dedicated panel with cover image, plot summary, and Order Now CTA, allowing readers to self select by interest. A Gallery section showcases book covers, event photography, and behind the scenes content. The Times Square Billboard feature section is presented as a full width showcase moment reinforcing the author’s mainstream profile. A Discover the Stories Behind the Medals CTA and Get In Touch contact form give readers, media, and event organisers a direct route to connect.

Hawk Kiefer now has a single authoritative web presence for his full body of military fiction and history writing. New readers can discover all three titles, assess the author’s credibility through his military record, and move to purchase from any section of the site. The Times Square Billboard feature gives the site an additional layer of credibility that supports both direct sales and media outreach.

Where creative web design meets functional purpose.

We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .

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