A trust-forward WordPress website for a London-based private commercial lender — built to present bespoke finance solutions including caveat loans, 1st and 2nd mortgages, construction loans, and wholesale funding lines to broker and direct business clients.
Posfin Capital is a London-based, FCA-authorised and regulated (FRN: 913022) private commercial lending firm operating since 2019. The firm specialises in boutique finance solutions for businesses and developers who cannot obtain funding through traditional bank channels, offering caveat loans (same-day settlement available, LTVs to 80%), 1st and 2nd mortgages (up to £50m, from 7% p.a.), construction loans (up to £50m, 90% LTC), wholesale funding lines (up to £100m), and private LC discounting (post-shipment finance, up to £50m). The firm services the entire UK mainland with in-house packaging and 24-hour settlement capability where required.
Elite IT Solutions designed and built a multi-page WordPress website that establishes Posfin’s FCA credibility, presents its five lending products clearly, explains the in-house 24-hour process, and routes qualified applications through a direct contact CTA.
Posfin Capital a London-based FCA-authorised private commercial lender offering alternative finance solutions to UK businesses and developers.
In a private lending market where borrowers are often sceptical of non-bank lenders and brokers need confidence before referring clients, Posfin Capital needed a website that communicated regulatory authorisation, lending capacity, and process transparency clearly giving both direct applicants and broker partners the confidence to make contact.
Without a website that foregrounded Posfin’s FCA authorisation, lending track record, and 24-hour settlement capability, the firm was unable to convert broker and direct applicant traffic into qualified enquiries at the speed the private lending market requires.
We built a multi-page WordPress website with a hero that immediately rotates through Posfin’s four headline product positions: caveat loans settled in 24 hours, 1st and 2nd mortgages at 80% LTV from 7% p.a., construction loans at 90% LTC, and up to £50m capacity. FCA Authorised & Regulated status is featured in the footer alongside the FRN number, company registration, and City of London address, all of which build institutional credibility for a non-bank lender.
A Solutions page presents all five lending products, mortgages, caveat loans, construction loans, wholesale funding, and LC discounting, each with LTV/LTC, rate, amount range, and settlement timing. A How It Works page explains the in-house packaging and approval process. A dedicated Brokers page addresses the broker community with specific language about referral and settlement speed. Broker testimonials from Luke Hillman, Sibi Joseph, and Christian Lloyd provide real-world validation for both broker partners and direct applicants. An Apply Today CTA routes all qualified enquiries to a direct contact form.
Posfin Capital now has a website that projects the authority of an FCA-regulated lender while communicating the flexibility and speed of a private boutique finance house. Brokers can verify the firm’s credentials and product range in a single visit before referring a client. Direct applicants in urgent funding situations, the core caveat loan and bridging market, can find the relevant product and make contact without delay. The 24-hour settlement positioning gives Posfin a clear, defensible advantage in the speed-sensitive alternative finance market.
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