Professional Services Website Design WordPress Project: Radiant Ivy Press

Elite IT Solutions built a multi-service WordPress website for Radiant Ivy Press and Alyn Consulting LLC, a New Jersey publishing house and consulting firm founded by Dr. April Pete Starks, PhD, delivering research-informed books, coaching, consulting, and training for families, professionals, and organizations.

Industry: Independent Publishing and Consulting

Timeline: 1-month project

Radiant Ivy Press is the publishing division of Alyn Consulting LLC, led by Dr. April Pete Starks, PhD, CEO and publishing director, a consultant, family advocate, and author dedicated to empowering families, professionals, and leaders with evidence-based tools for resilience, growth, and lasting change. The publishing catalogue focuses on wellness-centered, culturally diverse books, including play therapy workbooks, self-care journals, and resilience guides for readers of all ages. Featured titles include Empower Children Through Play Therapy, Play Therapy in Action: Innovative Activities and Adaptable Tools, and The Emotional Resilience Toolkit for Parents. Alyn Consulting delivers coaching, consulting, and training services to parents, schools, clinics, and mission-driven organizations. The combined platform serves families seeking individual support, professionals seeking evidence-based training, and organizations requiring strategic consulting grounded in resilience and family systems research. Elite IT Solutions was engaged to build a WordPress website that unified the publishing and consulting arms under a single coherent brand narrative.

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Client/Context

A New Jersey publishing house and consulting firm led by Dr. April Pete Starks, PhD, producing wellness-centered, culturally diverse books for families and professionals, and delivering coaching, consulting, and training services through Alyn Consulting LLC.

Radiant Ivy Press and Alyn Consulting LLC were operating as a dual-function platform combining a growing publishing catalogue of play therapy and resilience titles with a range of coaching, consulting, and training services but were doing so without a unified WordPress website that could present both the publishing identity and the professional services capability as a coherent and credible brand narrative rather than two unrelated offerings on a single domain.

Problem Statement

Without a professional WordPress website that unified the publishing and consulting brand narratives, presented the book catalog with individual title pages and purchase pathways, and gave families, professionals, and organizations a clear route to the specific service or resource most relevant to their needs, Radiant Ivy Press and Alyn Consulting could not effectively serve their multiple audiences from a single digital home.

Pain Points

A platform that simultaneously publishes books and delivers professional consulting services faces a website architecture challenge because the audiences for each are distinct, with families browsing for parenting resources having very different needs and navigation preferences from school administrators or clinical directors evaluating a consulting engagement.
Individual book titles need their own dedicated pages with cover imagery, descriptions, reader benefits,
and purchase links to perform well in book-specific search and convert browsers into buyers, a level of
product-page depth that generic publishing website templates rarely provide.
Dr. Starks’s credentials as a PhD-level consultant and published author are the primary trust anchors for both the publishing and consulting sides of the business, but her about page and author biography needed to be presented in a way that served both audiences rather than being calibrated only to one.

Elite IT Solutions built a WordPress website for Radiant Ivy Press that presents the dual publishing and consulting identity as a unified mission, with Dr. Starks’s personal story and research background as the narrative anchor. The books section provides individual title pages for each publication with descriptions, reader benefits, and purchase pathways through the integrated shop. The services section clearly separates coaching, consulting, and training with audience-specific descriptions for parents, schools, clinics, and organizations. A VIP readers list opt-in captures email subscribers for the publishing side, and a newsletter integration supports ongoing community engagement for both audiences.

Radiant Ivy Press launched with a professional WordPress website that unifies the publishing catalog and consulting service offering under a single coherent brand narrative, giving Dr. April Pete Starks and Alyn Consulting a digital platform that serves families, professionals, and organizations through clearly organized pathways to books, resources, and professional services.

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