Real Estate Landing Page Design Example — St Joe Cottages

A community-focused WordPress landing page for a new-build Fort Wayne townhome rental development, attracting quality tenants with low-maintenance living in a prime northeast location.

Timeline: 1-month project

St Joe Cottages is a new-build townhome rental community located in northeast Fort Wayne, Indiana, developed and managed by Cammack Estates. The development offers 3-bedroom, 2.5-bath townhomes of 1,722 square feet with attached garages, covered porches, washer and dryer included, smart home technology, and home security systems. A key community benefit is fully managed exterior maintenance, all lawn care, landscaping, and snow removal is included, giving residents a genuinely low-maintenance lifestyle in a prime northeast Fort Wayne location within walking distance of grocery stores, restaurants, the YMCA, and St Joseph Elementary School. Elite IT Solutions designed and built a focused WordPress landing page that presents the development’s lifestyle proposition, unit specifications, community location benefits, and a streamlined application process, targeting quality tenants seeking new-build, maintenance-free living in the Fort Wayne market.

Client / Context

St. Joe Cottages was a new development needing to attract quality tenants before or at launch in a Fort Wayne rental market where prospective tenants research properties online and expect clear, professional presentation of unit details, community amenities, and application process before making contact.

The Problem

Without a professional landing page, St. Joe Cottages had no way to present the development’s lifestyle proposition and unit specifications to Fort Wayne renters searching online or to convert interested prospects into applications through a streamlined digital process.

Three Key Pain Points

  • New Development Needs Pre-Launch Visibility
    Attracting tenants before or at opening required a compelling landing page that communicated the community’s lifestyle benefits and unit quality clearly ahead of move-in availability.
  • Communicating Low-Maintenance Lifestyle
    The all-inclusive exterior maintenance model is the development’s strongest differentiator; this needed to be communicated simply and prominently to time-pressed renters.
  • Streamlining the Application Process
    A reusable online application with credit report and background check integration needed to be presented as simple and trustworthy to maximize qualified tenant applications.

Elite IT Solutions built a focused WordPress website opening with St. Joe Cottages’ brand and core lifestyle proposition, maintenance-free living in the heart of northeast Fort Wayne. A community section describes the walkable location and low-maintenance lifestyle benefits clearly, with the included exterior maintenance highlighted as a primary advantage. Unit specification details present the 1,722 sq ft, 3-bed, 2.5-bath layout with all key features, attached garage, covered porch, washer/dryer, smart home, and security system. A photo gallery section showcases the development’s architectural quality. An application section explains the streamlined TransUnion-powered reusable application process, reducing friction for prospective tenants. A contact form collects lease term preference, retiree status, and prior eviction history to pre-qualify applicants. The page closes with address, phone, and email details for direct enquiry.

St. Joe Cottages has a focused, lifestyle-led WordPress landing page that presents the new-build Fort Wayne townhome development to prospective quality tenants with clear unit specifications, community benefits, and a streamlined application process. The low-maintenance proposition and prime northeast location are communicated effectively, supporting tenant acquisition for a new residential development in the competitive Fort Wayne rental market.

Where creative web design meets functional purpose.

We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .

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