Real Estate Website Design WordPress Showcase — Troy Elmore Realty & Auction

A full-service WordPress website for a North Alabama and Tennessee real estate and auction company, presenting residential, commercial, auction, and new development offerings since 2002.

Timeline: 1-month project

Troy Elmore Realty and Auction is a locally owned and operated real estate and auction company based in Athens, Alabama, serving North Alabama and Middle Tennessee since 2002. The firm offers a comprehensive property service across four key areas: residential and commercial property sales, live and upcoming auction events, and two new residential development projects, Cloverleaf Village in Athens and The Breakers townhomes. The firm also maintains a Tennessee office, extending its reach across the state line. Elite IT Solutions designed and built a professional multi-section WordPress website that brings together all four service areas in a unified, clearly navigated digital presence, with available property listings, auction calendars for upcoming and past events, dedicated development project pages, and an agent section, serving buyers, sellers, auction participants, and new-build investors across the North Alabama and Tennessee market.

Client / Context

Troy Elmore Realty had 20+ years of market experience and an expanding service portfolio, including new development projects, but needed a structured website that could present the breadth of its offering to buyers and sellers across North Alabama and Middle Tennessee in a single, professional digital hub.

The Problem

Without a well-organized website, Troy Elmore’s four distinct service areas, residential sales, commercial sales, live auctions, and new development, risked being invisible or confusing to prospective clients searching online. The site needed clear navigation, individual service pages, auction listings, and dedicated development project pages to serve each client type effectively.

Three Key Pain Points

  • Four Service Lines Need Unified Presentation
    Residential sales, commercial properties, live auctions, and new development are distinct offers requiring their own pages while feeling part of one cohesive brand.
  • Auction Calendar Requires Timely Content
    Upcoming and past auction listings needed a structured, regularly updated format that communicated event details clearly to potential auction participants.
  • New Development Projects Need Dedicated Visibility
    Cloverleaf Village and The Breakers townhomes are significant new business lines that required individual microsites or dedicated pages linked from the main site.

Elite IT Solutions delivered a structured WordPress website with clear primary navigation covering Home, Available Properties (residential and commercial), Looking to Sell, Auctions (upcoming and past), two development project links, and About. The homepage opens with Troy Elmore’s North Alabama positioning before presenting four specialty cards: Auctions, Buying, Selling, and Listings. An “About” section introduces the firm’s 20+ year history and local roots with team photography. Residential and commercial property pages link to current listings, while the auction section provides a structured calendar of upcoming and past events. Cloverleaf Village and The Breakers are featured with their own links, directing interested buyers to dedicated project sites. A Tennessee office link extends geographic coverage clearly. Agent profiles give the team human visibility, and a contact page closes with a direct CTA.

Troy Elmore Realty and Auction has a comprehensive, multi-service WordPress website that presents its full offering, from residential sales and live auctions to new development, to buyers, sellers, and auction participants across North Alabama and Middle Tennessee. The structured navigation and dedicated project pages give each service line the digital presence it needs to generate inquiries independently.

Where creative web design meets functional purpose.

We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .

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