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A focused single page conversion site that gives Scottish tradesmen a clear bin booking path, a transparent BACS payment promise, and a confident, eco-conscious brand voice tailored to electricians, plumbers, and builders across the country.
ScotMet wanted a high-intent landing page that could turn busy trade visitors into booked collections without forcing them to navigate a deep website. The audience are electricians, plumbers, builders, and small site managers in Scotland who generate scrap metal on a weekly basis and want a free, on-site 240-liter bin plus reliable pickup and instant BACS payment for the contents.
Elite IT Solutions designed a long-form WordPress landing page that walks a visitor from the hero promise through the six-step process into testimonials, an FAQ and a contact form, with sticky calling and form options on mobile so the phone number is always within thumb reach. The result is a single, well-lit story that matches how trades evaluate suppliers.
ScotMet is a Scottish mobile scrap metal collection operator that supplies free 240-liter trade bins to qualifying businesses, collects on a regular schedule, and pays out by BACS bank transfer once the load is weighed in.
The client was operating a mature collection service with steady word-of-mouth referrals across the Central Belt, but the previous web presence did not explain the trade bin program clearly enough for first-time visitors to understand how the partnership worked, which meant the phones were doing the work the website should have been doing.
ScotMet needed a single page that could carry a busy electrician or plumber from a Google search to a booked bin with no ambiguity about cost, payment method, or what happens on collection day.
Elite IT Solutions built a custom WordPress landing page with a clear hero promise, an embedded inquiry form, a six-step explainer for how a free trade bin is delivered and collected, a BACS payment timing section, a testimonial block sourced from existing trade customers, an FAQ that addresses the questions ScotMet hears most often by phone, and conversion-focused calls to action that are pinned to the screen on mobile devices.
The new landing page gives ScotMet a confident, brand-led first impression and lets tradesmen self-qualify against the trade bin criteria before reaching out, so the inquiries the team receives are warmer, more relevant, and more likely to convert into a booked collection.
We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .
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