Startup Community Consultant Website Design WordPress Example: Heivly

Elite IT Solutions built a sharp, authoritative WordPress website for Chris Heivly, the Startup Whisperer and MapQuest co-founder, positioning his three decades of experience in a digital home worthy of a nationally recognised entrepreneur and community builder

Timeline: 1-month project

Chris Heivly is one of the United States’ most recognized authorities on startup community building, entrepreneurship, and early-stage investing. As the co-founder of MapQuest, which sold to AOL for over a billion dollars; a managing director of The Startup Factory and an investor across two micro-venture funds, Heivly brings more than 30 years of direct experience to his work coaching founders, consulting communities, and speaking on stages worldwide. He has been dubbed the Startup Whisperer by industry media and has contributed to Forbes, Inc., the Washington Post, and TechCrunch. He is also the author of Build the Fort and the Startup Community Builder’s Field Guide. Elite IT Solutions was engaged to design a WordPress website that positioned Heivly’s multi-faceted authority, his books, consulting practice, speaking engagements, and blog, within a cohesive, professional digital presence befitting his standing in the global entrepreneurship community.

Client/Context

Heivly

Despite an extraordinary track record, the existing digital presence did not fully reflect the depth and breadth of Heivly’s expertise, his published works, or the practical ways organizations and communities could engage with his consulting services.

Problem Statement

A fragmented or under-designed website meant that community leaders, event organizers and founders arriving from press coverage or speaking referrals had no clear pathway to understand the full scope of Heivly’s work or to initiate an engagement.

Pain Points

  • Visitors arriving from major media features or podcast appearances landed on a site that undersold the consulting services, speaking offer, and published books available.
  • The consulting offer for startup communities, an entirely distinct proposition from one-on-one founder coaching, was not clearly differentiated or targeted.
  • With a growing blog and two published books, the content architecture needed to serve recurring visitors, new audiences, and potential clients in different ways.

Elite IT Solutions designed a clean, authority-forward WordPress website structured around the three pillars of Heivly’s professional practice: consulting for startup communities, coaching for founders, and thought leadership through books and speaking. The homepage establishes credibility immediately through his MapQuest origin story, media logos, and the Startup Whisperer positioning, then directs visitors into the relevant service or content pathway. Dedicated pages for each book create both a sales asset and a proof of expertise. The blog is structured for readability and discoverability, supporting his prolific writing practice. A clear consulting enquiry pathway serves economic developers, city leaders, and accelerator operators who represent his primary community-building clients, while a separate founder coaching section addresses individual entrepreneurs.

Heivly’s WordPress website now reflects the full scope of his three-decade career and gives every type of visitor, whether a community leader, a founder, a conference organizer, or a journalist, a clear and compelling path. The site serves as both a professional showcase and a lead generation platform for consulting and speaking engagements across the US and internationally.

Where creative web design meets functional purpose.

We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .

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