Breaux’s Bay Craft — WordPress Website Design for a US Custom Aluminum Boat Manufacturer

A performance-focused WordPress website built to showcase Breaux’s Bay Craft’s 75-year legacy of custom pilot boats and commercial aluminum vessels and convert serious maritime buyers into project enquiries.

Timeline: 1-month project

Breaux’s Bay Craft is a Louisiana-based custom aluminum boat manufacturer with roots going back to 1946. Founded by Roy Breaux Sr., the company pioneered the Inverted V hull design in the 1950s and continues to build custom pilot boats, crew boats, and commercial vessels for maritime authorities and operators across the Gulf of Mexico and international waters. With a portfolio of complex, high-value builds, including custom pilot vessels for the Tampa Bay Pilots Association and the Sabine Pilots, the business needed a website that could communicate its engineering depth and heritage to a highly informed, professional buyer.

Elite IT Solutions designed and built a WordPress website that brings the Breaux’s Bay Craft story to life: a strong hero section, a detailed six-step build process, showcased completed projects with vessel specifications, and a vessel catalogue, all structured to support a long-cycle, high-consideration purchasing decision.

Client

Breaux’s Bay Craft a multi-generational custom aluminum boat manufacturer based in Loreauville, Louisiana, serving US-based maritime pilots, commercial operators, and offshore industries.

Context

Operating in a niche, high-value B2B market, Breaux’s Bay Craft needed a website capable of communicating its technical expertise, historical credibility, and custom-build capability to professional maritime buyers.

Problem Statement

Without a modern, content-rich website, the business struggled to present its full engineering capability and project history online, a significant disadvantage when competing for large, specification-driven vessel contracts.

Key Pain Points

  1. No structured platform to present completed custom vessel projects with specifications and imagery to prospective clients
  2. No clear explanation of the six-stage build process, from consultation and Navis modelling through sea trials to post-delivery support
  3. Difficulty establishing digital credibility in a high-trust, long-cycle procurement environment without a professional web presence

We built a comprehensive WordPress website structured around the buyer journey of a maritime procurement professional. The hero leads with Breaux’s core positioning, ‘Designed for Performance, Built to Last,’ supported by dual CTAs to explore vessels or request a quote.

A detailed About section covers the brand’s 75-year history and its signature hull innovations. The Projects section showcases completed vessels including the Fort Dade pilot boat and the 90-foot Spindletop, with real-world context. A six-stage process block walks prospects through consultation, Navis modelling, construction, sea trials, delivery, and ongoing support. A vessel catalogue and contact form complete the site.

Breaux’s Bay Craft now has a credibility-first website that reflects the scale and sophistication of its builds. The project showcase and process breakdown give procurement decision-makers the technical confidence to proceed to inquiry, while the vessel catalog supports ongoing sales conversations. The team can add new project pages and vessel entries independently as the order book grows.

Where creative web design meets functional purpose.

We believe that web design is not all about looking attractive – it’s about delivering an online presence that converts online. Our team create websites that not only look great but also drive results. Every project is built with meticulous attention to detail, bringing .

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